12/8/2023 0 Comments Instagram story viewer algorithm![]() ![]() One additional tip: Use music and hashtags. This consistency teaches the algorithm what to expect from you, and over time, it will generate more and more additional views. Whether you're posting one video per week or five, it should always be at the same time and on the same days of the week. One topic that came up was the importance of posting day and time. In a recent conversation with some colleagues, I had the opportunity to have my videos audited and learn about some best practices for the current algorithm. The posting day and time myth: Is it true? Instagram videos: 8 to 19 seconds (10 seconds for stories).Consider the following recommendations for different platforms. While longer videos have their merits, current trends suggest that shorter videos tend to align better with platform algorithms and convert more effectively. Tailor to platform and goals, accounting for optimal length and maximum impact.Ĭrafting videos of the appropriate length is crucial to maximize their impact on different platforms. My calls to action include a link for more information or purchase. This is especially true if promoting a product or service. Without a well-executed CTA, your video may fall short of achieving its ultimate goal. Make your CTA explicit and ensure it's easy for viewers to carry out. The purpose of your video is to prompt viewers to take action, whether it's making a purchase, following your account, subscribing or sharing your content. Guide your viewers with a strong call to action.Ī clear and compelling call to action (CTA) is essential for video success and purpose. I typically use text in the first 1 to 5 seconds of a video to keep the attention of my audience. A colorful opening frame that invites viewers to click can work wonders in grabbing their attention. Instead, enthrall your audience with something eye-catching. To captivate viewers from the start, consider reserving the formal introduction or informational segment for after the first five seconds. Regardless of its length or the quality of the ending, those initial moments determine whether your audience remains engaged or moves on. The first few seconds of your video are make-or-break. Hook your audience with a powerful first impression. Audiences would rather see the raw content in this place. Timeliness is often a problem with hiring videographers.Īnd when it comes to story posts, you shouldn't worry about making them edited or professionally created. If you lack experience or comfort in filming, collaborating with a talented videographer can yield impressive results.īefore filming, conduct interviews, negotiate terms and brainstorm with the videographer to ensure they understand your vision, agree to compensation and expectations and can deliver high-quality work in a timely fashion. ![]() Blurry, noisy, dark, unsteady or inappropriate videos can tarnish your brand's reputation. The visual quality and professionalism of your video content are paramount to its success. ![]()
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